This TV commercial uses the story telling tactic smartly. The story itself is quite interesting. Everything seems ordinary until finally the twist---the tag line appears. It makes perfect sense of everything before. I think this TV ad is super creative because you can never figure out the product and the purpose until the tag line pops up. Also, this ad connects the audience by reminding us of our childhood life. I was really surprised in the end and I do like this ad.
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