Monday, September 14, 2009

A great Jeep print ad


I love this ad! It is so cute and creative!
Obviously, the tactic used in the ad is exaggeration. The ad features a baby drinking from a huge canteen with a bottle nipple on it with the caption. The dominant image is appealing. After reading the headline, we can figure out that this ad is trying to telling its audience that Jeep's quality is guarenteed with their extraordinary engineers.

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