Thursday, December 10, 2009
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Saturday, September 19, 2009
This is also great!
A really good ad!
headline-driven ad!
Monday, September 14, 2009
one more!
another awesome print ad!
A great Jeep print ad
I love this ad! It is so cute and creative!
Obviously, the tactic used in the ad is exaggeration. The ad features a baby drinking from a huge canteen with a bottle nipple on it with the caption. The dominant image is appealing. After reading the headline, we can figure out that this ad is trying to telling its audience that Jeep's quality is guarenteed with their extraordinary engineers.
Thursday, September 10, 2009
smart TV ad
This TV commercial uses the story telling tactic smartly. The story itself is quite interesting. Everything seems ordinary until finally the twist---the tag line appears. It makes perfect sense of everything before. I think this TV ad is super creative because you can never figure out the product and the purpose until the tag line pops up. Also, this ad connects the audience by reminding us of our childhood life. I was really surprised in the end and I do like this ad.
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